A change is on the horizon for Annalect, Omnicom’s analytics and marketing technology arm. Omnicom agencies – both its media traders and its creative firms – use Annalect when they need data-driven ...

Annalect, OMG’s data and analytics division, has appointed Ravikumar Shankar (pictured left) as chief data solutions officer, Nina Fedorczuk (pictured centre) as chief enablement officer, and ...

Annalect India, an Omnicom Group Company, will be integrating Hangar India into its fold to further strengthen its capabilities in technology and creative space. The integration is part of Annalect ...

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients ...

Over the last year Omnicom went on a tear, poaching big-brand clients from its competitors. Omnicom Media Group (OMG) lured Procter & Gamble from Publicis Groupe’s Starcom Mediavest and built the data ...

Omnicom Media Group (OMG) announced Schalk van der Sandt will be joining Annalect Australia as the new head of Melbourne operations. Annalect is Omnicom’s global data and technology business ...

Annalect, Omnicom Media’s data and analytics division, today announced a new initiative across Middle East and North Africa (MENA), supported by its integration with Snowflake, an AI data cloud ...

Snowflake’s data and AI capabilities will power Annalect’s composable customer data platform, agentic marketing intelligence and crossmedia measurement for advertisers across the region DUBAI, United ...

LinkedIn has begun to offer brand marketers more data to build content. Annalect, the global analytics arm of Omnicom, recently launched a new product, Professional Audiences, leveraging that data to ...

NEW YORK--(BUSINESS WIRE)--Annalect, the data and analytics division of Omnicom Group, Inc (NYSE: OMC) today announced an agreement with InfoSum, the privacy-preserving data collaboration technology, ...

“And brands have had little use for programmatic buying and ad tech in general since it’s all been primarily geared for direct-response sellers,” wrote Mike Shields in Adweek last week. That may be ...

Annalect India, an Omnicom Group company, has announced the elevation of their Executive Leadership team in India. Effective immediately, Vishal Srivastava, former President, Annalect India, will be ...