A change is on the horizon for Annalect, Omnicom’s analytics and marketing technology arm. Omnicom agencies – both its media traders and its creative firms – use Annalect when they need data-driven ...

Over the last year Omnicom went on a tear, poaching big-brand clients from its competitors. Omnicom Media Group (OMG) lured Procter & Gamble from Publicis Groupe’s Starcom Mediavest and built the data ...

NEW YORK--(BUSINESS WIRE)--Annalect, the data and analytics division of Omnicom Group, Inc (NYSE: OMC) today announced an agreement with InfoSum, the privacy-preserving data collaboration technology, ...

LinkedIn has begun to offer brand marketers more data to build content. Annalect, the global analytics arm of Omnicom, recently launched a new product, Professional Audiences, leveraging that data to ...

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients ...

Omnicom Media Group’s data management division Annalect has hired three senior executives to help kick off an aggressive new marketing phase for the group’s products and services to agencies and ...

Omnicom-owned data and analytics firm Annalect has appointed former IBM and Accenture Song exec Lauren Walker as Chief Client Solutions Officer. Annalect provides data and analysis to support media ...

Annalect, Omnicom Media’s data and analytics division, today announced a new initiative across Middle East and North Africa (MENA), supported by its integration with Snowflake, an AI data cloud ...

Annalect, OMG’s data and analytics division, has appointed Ravikumar Shankar (pictured left) as chief data solutions officer, Nina Fedorczuk (pictured centre) as chief enablement officer, and ...

Omnicom-owned data and analytics firm Annalect has lost its ANZ CEO Clement Tsang and COO Matthew Nolan: both roles were reportedly cut as part of wider restructuring of the business. According to ...