Consumers can submit 200-word TVC scripts and vote on other entries at a website hosted by NetEase, in an eight-week marketing campaign designed to deepen involvement with Pepsi. "How the consumer is ...

With the launch of Pepsi Max’s “Uncle Drew” campaign in 2012, there was a touch of Eddie Murphy in Coming to America and a dash of Jackass, with a covert Kyrie Irving under piles of Hollywood makeup, ...