Adidas AG reported better-than-expected results amid the sustained boom for retro sneakers like the Samba and more sales from its shrinking stockpile of Yeezy footwear.

Strong festive demand and the booming popularity of classic trainers propelled Adidas to better than expected profits in the final quarter of 2024, sending shares up 7 per cent on Wednesday. The German sportswear group on Tuesday evening reported an operating profit of €57mn for the three month period,

Adidas wrapped up 2024 on a high note with better-than-expected results in the fourth quarter. According to the German athletic company's preliminary results for Q4 2024, Adidas saw revenues grow 24 percent in the period to 5.