Aiming for a modern-yet-retro look, Whataburger is reviving its iconic A-frame. Sort of. The Texas burger chain is ...

The intriguing design, which first popped up in the U.S. in the 1930s, remains one of the most popular—and divisive—home ...

A Texas-born burger giant is bringing back the iconic A-frame restaurants that once defined the chain's retro look.

TEXAS (CBSDFW.COM) - Whataburger is expanding, and rolling out a new look that ditches its signature A-frame design for restaurant models and remodels using renewable resources and LED lighting.

I recently had a conversation with a friend about the old Whataburger restaurants, and he had no recollection of them. I was wondering if you had any photos of the buildings. When Those People from ...

Whataburger has two new restaurant prototypes, and it has customers to thank. Chief development officer Todd Ewen says design development started with listening. Guests told the company that they ...