Samsung is allegedly working on its new virtual assistant called Sam. Unlike Bixby, the company's previous virtual assistant, this new version is a 3D (3-dimensional) character. Previously, Apple's ...

Mercedes-Benz is previewing the next generation of its in-car voice control, with the MBUX Virtual Assistant tapping generative AI tech for a more personalized — and even predictive — conversation ...

Samsung's alleged Sam virtual assistant is supposedly one of the most popular smartphone features right now. It all started after various people were able to grab the photos developed by Lightfarm.