Things have finally turned around with “F1” — currently the No. 1 movie in theaters, on track to earn $55.6 million this weekend at the domestic box office. With $144 million in global ticket sales, “F1” will soon surpass “Napoleon” ($228 million) as Apple’s highest-grossing film.

Apple has its first box-office hit. “F1 The Movie” debuted with $55.6 million in North American theaters and $144 million globally over the weekend, according to studio estimates Sunday, handing the tech company easily its biggest opening yet.

It's a marketing flex that few companies aside from Apple are capable of, since they don't have the massive built-in install base of the iPhone. Apple's strategy of continuing to make big-budget movies has some,