The era of name, image, and likeness (NIL) that has blown up the world of college athletics, especially college football.

That improvement on the recruiting trail was the plan for Texas booster Christopher Late, who leveraged his expertise as a ...

Michigan is reportedly naming true freshman Bryce Underwood its starting quarterback, per CBS Sports' Matt Zenitz, with head ...

South Carolina QB LaNorris Sellers joins Beats Elite class in a major NIL deal, adding to his $3.7M portfolio.

One of the top returning quarterbacks in college football, LaNorris Sellers also capitalized on the NIL front ahead of the ...

BLOOMINGTON — Indiana athletic director Scott Dolson warned his staff about complacency and stressed the need for a ...

Darian DeVries had to start from scratch when building his first Hoosiers basketball roster. Using NIL was key, and that's an ...

Arkansas coach Sam Pittman entered the SEC at a time when the league reached its pinnacle of dominance back in December 2019.

Thomas, LSU football’s general manager, must now operate like a high-level NFL executive. He has to manage a salary cap. He ...

Trooper Wright lost his arm in an accident, but now his comeback and NIL deal mark a milestone for young athletes nationwide.

One Pack is no longer in charge of paying players or brokering deals. Here’s how it still plays a part in N.C. State’s NIL ...

Nebraska quarterback Dylan Raiola's impressive NIL figure has been revealed for the 2025 season. On3's Pete Nakos reported ...