The Moxie Festival is back! You can join Moxie lovers from all over the world for three days of fun. In addition to the ...

LISBON, Maine (WGME) -- “Hang Loose, Drink Moxie.” That’s the theme for the 41st Moxie Festival in Lisbon! The festival, ...

Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, ...

It's the 41st annual event, celebrating the state's iconic drink with concerts, parades, and contests, drawing an expected 50,000 attendees ...

Moxie, beloved by some and hated by others, has a wacky and wonderful history. The beverage was created in 1876 by Maine-born ...

Since 1982 the festival and its bitter-soda roots have attracted crowds from across the country to participate in Moxie-themed events, swelling this town of about 10,000 residents.

The Moxie Festival not only celebrates the unique soft drink but also brings the community together in a weekend of fun, food, and entertainment. As Lisbon hosts this milestone 40th year, ...

The three-day festival will be held from Friday, July 8 to Sunday, July 10. The events will include the traditional Moxie Parade, fireworks show, 5K road race, a car show and Moxie chugging event.

This weekend Lisbon opens its doors for one of Maine's largest summer festivals all in the name of that iconic beverage...Moxie. WMTW News 8's David Charns has a closer look at the weekend's ...

LISBON After chugging nearly 2.5 liters of Moxie on Saturday during the annual Moxie Chug-n- Challenge, Beau Bradstreet held his empty bottle in the air in triumph at the end of the two-minute ...