Universal/DreamWorks/Jellyfish Pictures' "Dog Man" is helping ease theaters through a slow period at the box office, earning $10 million on its opening day as it is now projected for a $35 million opening at the box office.

Universal and DreamWorks Animation’s new movie has made $1.36 million at the box office in Thursday previews. It’s expected to make between $25 million to $30 million, though some predictions are as high as $40 million due to the demand for family fare.