Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

CEO Brian Niccol believes speeding up Starbucks’ customer service could hold the key to turning around its in-store sales ...

Starbucks CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

2019 年纽约 Penn Station 率先上线，后迅速在机场、高校、写字楼附近出现。虽然疫情期间靠“无接触”模式博得一时之快，但随着疫情结束，“只取不坐”的门店模式被越来越多顾客觉得缺少氛围与温度。

Starbucks is brewing up some new technology with the hopes of turning around sluggish sales. The coffee chain is launching a ...

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian Niccol's turnaround plan was bearing fruit.

Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its turnaround effort.

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.