Meta is introducing WhatsApp ads on a rolling basis. Privacy experts raise the alarm, despite WhatsApp's assurance that ...

This is especially risky in spaces where people feel psychologically safe. Whereas users are typically wary of TV advertising ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

Meta has announced the introduction of advertisements to WhatsApp, ending its long-standing ad-free experience.

The introduction of ads on WhatsApp breaks a long-standing promise made by the messaging app’s co-founders, Jan Koum and ...

WhatsApp’s globally-announced new features, which include the introduction of ads, will not now appear in the EU until at ...

As Meta prepares to build an ad-driven future for WhatsApp, the app’s strong record of privacy-focused design is about to ...

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

Those who only use WhatsApp for personal messaging will see no changes to their experience, as all new features are confined ...

Ads will appear exclusively in the ‘Updates tab on WhatsApp, which includes the Status and Channels features used by about ...

WhatsApp, owned by Meta Platforms, will introduce ads in the app's Updates tab, used by 1.5 billion people daily. The ads aim ...

WhatsApp to show ads in its Updates tab as Meta seeks new revenue. Personal chats remain ad-free and end-to-end encrypted.