Subscribers to the company’s flagship streaming service, Max, watch HBO content, studio movies and older Warner Bros. series ...

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties. The HBO Go service was discontinued in the U.S. later that year, providing ...

The media conglomerate will divvy up its assets in movies, TV, gaming and other areas into two companies: Streaming & Studios ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this summer.

Added chairman and CEO of HBO and Max Content Casey Bloys ... Thirty minutes into Wednesday’s Warner Bros. Discovery upfront, Bloys revealed the name change to media buyers.

This is the fifth name change for the company ... the service’s appeal. What Warner Bros. Discovery now seems to understand is that HBO isn’t just a content provider within their streaming ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Warner Bros. Discovery will split its business into two publicly traded companies, with one focused on its streaming and studios business and the other on its television network businesses ...