The backlash against DEI gained steam during the 2024 presidential election but hit a fever pitch when Trump took office. The private sector has rushed to distance itself from the policies it once trumpeted after the president threatened to strip federal contracts from companies that stood by their DEI programs.

T-Mobile said in a July 8 letter to the FCC that it would end its DEI-related policies "not just in name, but in substance."

T-Mobile is scrapping its DEI programs amid political shifts under Trump, sparking debate as it pursues key business approvals.

T-Mobile has announced it is ending diversity schemes in a move the Federal Communications Commission chair calls a "good step."

Target is ending its DEI program this year, ... (REACH) initiatives this year, under which it had pledged to invest over $2 billion with Black-owned businesses by the end of 2025.