Interestingly, seven of which take the top 10 spots in sonic branding, are also new brands. Looking forward to 2024, Bjorn Thorleifsson, head of research and insights at amp sound branding ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

In tandem, Bjorn Thorleifsson, head of research and insights at amp sound branding said that major brands will no longer just seek bespoke projects for their major campaigns, but rather sonic ...

Credit: Robert Recker via Getty Images Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has become a lazy shorthand in place of ...

Our study offers invaluable insights into the strategic use of sonic elements in branding, helping marketers craft auditory identities that truly resonate with their audiences.” Professor ...

Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has become a lazy shorthand in place of well thought out approaches to sound.

In today’s crowded digital landscape, where brands compete for attention across multiple platforms, sound has emerged as a crucial yet underutilised branding tool. While most companies invest heavily ...

Songtradr is the world's largest B2B music technology company, offering end-to-end music licensing, rights management, and direct-to-fan solutions. Through strategic acquisitions like MassiveMusic and ...

In this digital era where attention spans are short and choices are many, branding must evolve far beyond logos and packaging. Honey offers a unique opportunity for sonic branding. To produce ...

Songtradr has unified its key B2B music businesses – 7digital, Big Sync Music, Musicube and Resonance Sonic Branding – under ...

Prior to his new role at WithFeeling, Gillespie worked at a Danish-based sonic branding agency called Unmute, where he played a part in the agency’s win of the Red Dot Design Award in 2022 for ...